1. What does a campaign mean? Answers: • A series of ads that follow the same strategy or objective • A series of ads presented to the high tech clients only • A term used frequently in direct mail packages • None of the above 2. If people refer to any cola as "Coke", though it may not be a product of Coca-Cola, then it can be said that Coke has captured the__________. Answers: • Brand recall share • Brand share • Mind share • Mind market 3. Which of the following is true about infomercials? Answers: • They help to create brand awareness only • They are targeted to trigger an impulse purchase • They rely heavily on testimonials • They help to supplement sales of leading brands 4. Where are the Press Kits used as a promotional activity? Answers: • At a press conference • In bulletin boards • In radio announcements • In brochures 5. Which of the following options refers to last minute advertising? ...