1. How could a video rental outlet stand out above their competitors in a positive way? Answers: • Guaranteeing availability of all videos • Charging more by claiming better quality • Having less staff and creating longer waiting time • Having fewer locations and thus making it exclusive 2. How does a company assess the performance of its marketing efforts? Answers: • By looking at the total revenue and assuming part of it came from marketing • By dividing marketing expenses by revenue • By just assuming the more the company spends on marketing, the more it makes • By tracking where customers are coming from and weighing the cost of marketing against the number of customers and their spending 3. How is "distribution and delivery" defined? Answers: • How a company receives its inventory • How a customer pays for its product • How a customer learns about its product • How a customer actually receives its product 4. Why i...