Question:* What is brand strategy? Answer: • Creating the image you want your company perceived as and marketing in a way that portrays that image to customers Question:* What is a “landing page”? Answer:• The page a potential customer sees when they click on your paid ad Question:* How can the signature block be used effectively? Answer:• Branding the firm and relaying information to the email recipient such as the company blog Question:* What is affiliate marketing? Answer: • When a 3rd party helps market your business, and in turn you pay them a commission based on sales as a result of their efforts Question:* What is the purpose of sending a monthly newsletter? Answer: • It builds branding, creates awareness and a connection with potential clients Question:* What is one advantage to using a purchased email list? Answer: • It is targeted at your potential customers Question:* What is “cost per action”? Answer:• A payment agreement...