1. Which of the following factors have an impact on the Google PageRank? Answers: a. The total number of inbound links to a page of a web site b. The subject matter of the site providing the inbound link to a page of a web site c. The text used to describe the inbound link to a page of a web site d . The number of outbound links on the page that contains the inbound link to a page of a web site 2. If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, _________________. Answers: a. abandon and close your website permanently. b. modify the page contents, make them useful and relevant to the human users, and request Google to reconsider your site. c. start a PPC campaign to get your site included in the sponsored results. d. it is better to discontinue the website and shift your webpages to a fresh website with a new domain name. 3. What does the term Keyword Prominence refer to? Answers: a. It r...