Internet Marketing Test Upwork Answers 2019

Question:* What is brand strategy?

Answer: • Creating the image you want your company perceived as and marketing in a way that portrays that image to customers

Question:* What is a “landing page”?

Answer:• The page a potential customer sees when they click on your paid ad

Question:* How can the signature block be used effectively?

Answer:• Branding the firm and relaying information to the email recipient such as the company blog

Question:* What is affiliate marketing?

Answer: • When a 3rd party helps market your business, and in turn you pay them a commission based on sales as a result of their efforts

Question:* What is the purpose of sending a monthly newsletter?

Answer: • It builds branding, creates awareness and a connection with potential clients

Question:* What is one advantage to using a purchased email list?

Answer: • It is targeted at your potential customers

  

Question:* What is “cost per action”?

Answer:• A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views

  

Question:* Why have social networking sites become a popular method of internet marketing?

Answer: • Ease of use, large number of users, easy to target specific demographics

Question:* What is search engine optimization?

Answer:• Building a site which has the qualities that search engines look for, which will ultimately get the site a high rank in the listings

Question:* What is an auto-responder?

Answer:• An automatic email message sent to someone who takes an action such as submitting a form on a company website

Question:* What should a company do once it achieves its search engine ranking goals?

Answer:• Constantly monitor and improve their site in order to maintain their ranking

Question:* What is an important step early on when forming a web marketing strategy?

Answer:• Allocating a large budget to the project

  

Question:* What type of income statement items are marketing expenses?

Answer:• Cost of Good Sold

Question:* Which of the following are podcasts least likely to target?

Answer: • Customer loyalty

Question:* What is the purpose of a traditional press release?

Answer: • It announces company information to a widely dispersed group of people

Question:* What is an “impression”?

Answer:• When your ad is displayed on a page online, not necessarily clicked on

Question:* What is “bounce rate” in terms of email marketing?

Answer:• The percentage of emails sent to a list which are returned as undeliverable

Question:* How is the “open rate” important?

Answer:• It is the number of people who actually opened the email sent to them, giving the company insight into how effective the email marketing campaign was

Question:* What is the formula for calculating cost per customer acquisition?

Answer:• Total marketing budget for a specific period divided by the number of new customers for that same period

Question:* Why is the subject line of any email campaign important?

Answer:• It is all the receiver sees besides the email address until they open the email

Question:* What are the four P’s of marketing?

Answer:• Placement, Production, Procurement, Procedures

Question:* How should a company allocate its marketing budget among the various methods of internet marketing? 

Answer:• Depends on the company and what is most effective for its business

Question:* What is meant by “niche marketing”? 

Answer:• Targeting a broad based group of people

Question:* How important is content on a site when optimizing it?

Answer:• It is the only thing which creates a higher ranking in search engines

Question:* How are keywords utilized by search engines?

Answer:• The keywords are a brief description of what topics your site relates to 

Question:* Why has web marketing become a popular form of marketing?

Answer:• It is much cheaper than other forms and often more effective

Question:* What is meant by “white hat”?

Answer: • Ethical and honest methods of increasing page rankings 

Question:* What is the primary goal of web marketing?

Answer:• To drive potential customers to the company website 

Question:* How can a company profit from a podcast directly?

Answer: • Charge for premium content 

Question:* Why are affiliates not the same as having a sales force?

Answer:• The affiliate only drives traffic, they do not necessarily convert them to sales 

Question:* Which of the following can negatively impact a site’s ranking in search results?

Answer:• Using automated programs or services to create links to your site 

Question:* What is a site index?

Answer:• A page which has a linkable outline of all of the pages on a website 

Question:* How is click-through rate measured in an email campaign?

Answer:• The number of people who click on a link in the email bringing the potential customer to your site 

Question:* How do firms typically budget once positive results are seen from their internet marketing campaign?

Answer:• Increase the budget and focus on those activities which are working 

Question:* What is a trackback?

Answer:• A method of notification that somebody links to document/html 

Question:* What is the best way to make internet marketing effective?

Answer:• Focus on one specific technique such as direct email

Question:* What is a “value proposition”?

Answer:• A statement as to how the company adds value for customers 

Question:* Why is reciprocal linking becoming animportant way to reach clients?

Answer:• Visitors to other sites of a similar nature to yours are likely to click on links to bring them to your site 

Question:* What is a “call to action”?

Answer:• Using verbs to encourage people to take an action 

Question:* What is meant by “guerilla marketing”?

Answer:• Using resources such as time, energy and imagination rather than money to market 

Question:* What is A/B testing?

Answer:• Using 2 versions of an ad.

Question:* Why is it important to set daily maximum budgets for pay per clicks ad campaigns?

Answer:• Costs of clicked links can add up quickly if not limited

Question:* Which 3 industries are the largest users of affiliate marketing?

Answer:• Prescription drugs, electronics, child products

Question:* Why has web marketing become the primary method of marketing for some companies?

Answer:• It is inexpensive compared to other methods

Question:* How can posting on other message boards help drive traffic to a company site?

Answer:• By becoming an expert on a subject and giving people information which demonstrates your company’s knowledge and expertise

Question:* What are meta tags?

Answer:• Embedded information about your website such as keywords

Question:* How the pricing model click determined?

Answer:• The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list

Question:* Why would a company possibly want to spend more on PPC early on?

Answer:• To drive traffic to their site and increase awareness

Question:* How do listeners decide what is a worthwhile podcast to continually listen to?

Answer: • Having several hosts and a myriad of topics

Question:* Who regulates affiliate marketing?

Answer:• Internet Affiliate Board

Question:* What is meant by “viral marketing”?

Answer:• Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed

Question:* Why would a firm employ guerilla web marketing?

Answer:• It gives the firm more control over its marketing budget

Question:* How can supplemental materials be delivered to the podcast listener?

Answer:• Files can be made available for download along with the link to the podcast